inversores privados, fideco inversiones, descuento de pagares

Cómo conseguir inversores privados

Quienes se encuentren al frente de una pyme o startup, pueden verse en determinados momentos ante la necesidad de buscar inversores privados o externos que colaboren con sus proyectos, haciendo posible que se conviertan en realidad. “Cuando se intenta captar inversores, se debe realizar una primera ronda de financiación, y por suerte en los tiempos que corren las posibilidades son mucho más amplias que en el pasado” señalan los profesiones que trabajan en descuento de pagarés como los de nuestra empresa Fideco Inversores.

Las nuevas tecnologías permiten que ya no sólo sean los inversores privados tradicionales los que puedan darnos una mano, sino también otros que llegan a las iniciativas a partir de plataformas de crowdfunding, redes sociales, etc.

Claves para que conseguir inversores

En una primera instancia, y más allá del medio utilizado para dar a conocer tu proyecto desde Fideco Inversores lo primero que te aconsejamos es que, si quieres conseguir inversores, muestres una iniciativa fuerte, definas bien qué estás ofreciendo, qué pretendes conseguir, y a quién te diriges.

En esta etapa inicial, algunas de las oportunidades más concretas de obtener financiación provienen de categorías como los propios servicios de crowdfunding, los denominados business angels, y también las “3F”, como se llama a los “family, friends and fools”, es decir quienes forman parte de nuestro entorno y podrían colaborar.

En el caso de los business angels, en cambio, nos referimos a inversores privados para proyectores empresariales, quienes invierten parte de su capital en el comienzo de un proyecto, aportando por lo general cifras de hasta 50.000 euros como máximo. Claro que su objetivo es conseguir rentabilidades muy elevadas, y también suelen participar de los proyectos, aportando sus contactos, conocimientos, experiencia, etc.

El crowdfunding, en tanto, consiste en dar a conocer nuestro proyecto a través de alguna de las muchas plataformas digitales que existen en la actualidad, y esperar que la iniciativa que proponemos sea la escogida por los usuarios, que normalmente serán los primeros en tener acceso tanto a esos productos como servicios.

Posteriormente, cuando el desarrollo del proyecto se encuentre en un punto más avanzado, existen otras opciones para ampliar nuestros horizontes de financiación, como por ejemplo las incubadoras de empresas o la financiación pública. Si hablamos de las primeras, una buena recomendación puede ser que busques aquellas que se dedican al segmento del que tu firma forma parte.

En caso de que el proyecto haya resultado exitoso y ya esté afianzado en el mercado, una buena posibilidad puede ser apostar por inversores profesionales como las family office, una serie de compañías que se dedican a gestionar la inversión de grandes cantidades de dinero, participando en estos proyectos para potenciar al máximo su rentabilidad. También en esta instancia puedes acudir a una venture capital, firmas que operan a partir del capital riesgo que invierten a cambio de un porcentaje de la empresa. De nuevo, en estas situaciones desde Fideco Inversores aconsejamos considerar que se trata de especialistas que intentan tomar decisiones y estar presentes formando parte de los consejos de administración.

Como consejo general, y más allá del tipo de inversor en cuestión, nuestra compañía especialista en descuento de pagarés detalla que si es privado o de tu círculo íntimo, tienes que tener en cuenta que resulta fundamental saber detectar en qué fase del desarrollo de tu proyecto acudes a cada uno de ellos.

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